BITEC Consolidates Coatings Under Storm Breaker Brand

BITEC recently consolidated its roof coatings lines under the Storm Breaker brand, with the intention of promoting its extensive selection of silicone, SEBS, acrylic and urethane coatings under the Storm Breaker name. The tradename was acquired through the company’s acquisition of the Viking Products Group in 2024. BITEC will continue to promote its two aluminized coatings under the MAC brand and its line of adhesives under the PMA brand.

Joel Shealey, president of BITEC, explains, “The Storm Breaker brand has gained wide recognition in the coatings market for its versatility and performance as a restoration coating. By integrating many of our existing coatings under the Storm Breaker name, we expect not only to streamline inventory and plant operations but, more importantly, to reduce market confusion and keep our sales force laser-focused on synergistic sales.”