Hospitality Project Underway in Charlotte’s South End Neighborhood

Construction has started on Swinerton Builders’ latest hospitality project, a 10,000-square-foot restaurant in Charlotte, South Carolina’s South End neighborhood. The construction of Market on Morehead, a sister concept of the successful Market on Main in Columbia, South Carolina, is on schedule to be complete by year-end. The restaurant is expected to open this winter.

Co-owned by restauranteur Josh Willoughby, Market on Morehead introduces a new element to the building’s ground-floor level overlooking the Rail Trail at Carson Station. The restaurant accommodates up to 400 patrons in an open floorplan with a casual, bistro-style atmosphere.

Features include a 62-table dining room with five banquettes of various lengths; a double-sided bar that seats 50 patrons; an expansive, 2,800-square-foot, climate-controlled patio with a 25-foot LED TV visible from the Rail Trail and LYNX rail line stop; a fenced-in turf park for off-leash dogs and interior and exterior performance stages for live entertainment.

Designed by architect Wagner Murray and interior designer Black Dove Interiors, Market on Morehead captures Charlotte’s inclusive culture. Interior design features include a central water feature, wine display walls and performance stages — all emphasizing the “Market” brand while infusing the community hub with the heart of the Queen City. The sunken dining room is intended to craft an open, inviting atmosphere while intricate coffered ceilings, mirrored walls and folding glass walls and doors connect interior and exterior spaces. A separate room equipped with bifold walls allows for additional seating or an enclosed, private dining experience.