10 ways a partnership with marketing can benefit superintendents By Whitney Thrower In the fast-paced world of construction, where hard hats meet blueprints, marketing might seem like an unlikely ally. However, forging a strong collaboration between field operations and marketing can be a gamechanger. As someone who has spent their career developing strong connections with superintendents and field operations leaders, I recognize this idea can be met with skepticism. So, stick with me, as we dig into how marketing is so much more than a support function; it’s the strategic partner your construction team never knew it needed. Community engagement: … Read more