New Full-Service Resort Coming to Gulf Shores, Alabama

Now underway, Embassy Suites Gulf Shores, a full-service resort overlooking the Gulf of Mexico and its white sand beaches located in Gulf Shores, is a joint venture between DD Partners, Woodbine and Peachtree. The architect of record for the project is PFVS, and the contractor is Robins & Morton.

The eight-story property will have 257 all-suite beachfront guest rooms; lobby bar and restaurant; rooftop amenity terrace inclusive of a bar and grill, pool deck and an outdoor entertainment venue and 13,620 square feet of enclosed meeting and pre-function space, including a 7,800-square-foot ballroom. The resort will also have a three-story parking garage and 7,618 square feet of leasable retail space that will include a Starbucks.

While it boasts plenty of its own amenities, Embassy Suites Gulf Shores will offer guests a great deal of options within the area. The property is situated footsteps from the beach, as well as the Hangout Music Festival, National Shrimp Festival and NCAA Beach Volleyball Championships. It is also located adjacent to the city’s $15-million beachfront revitalization project, which was completed in 2018 as part of a master plan to enhance the area. Other nearby attractions include Gulf State Park, the Wharf at Orange Beach, Tanger Outlets, more than a dozen championship golf courses and easy access to the sports complexes in Foley.

Completion of the resort is anticipated in summer 2025.