Whitechapel, London Major Refurbishment Becomes Unlikely Catwalk

A construction site has formed the unlikely setting for award-winning Danish fashion designer and video artist Jens Laugesen’s new collection. Laugesen’s new film IN RECON/SOLARIS was shot in The Rowe, a 162,000-quare-foot office development in Whitechapel, London. He gained permission from the contractor, which is refurbishing and extending the building, BAM Construction, on behalf of developer, Frasers property. The London-based designer, with over 20 years of experience in international fashion, chose the building after watching BAM working on it from his neighboring home during the pandemic. The extensive and complex refurbishment works include upgrading the building’s existing six-story concrete frame and adding … Read more

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